Mars, Incorporated
Policy on Allergen Labeling

At Mars, we take food allergies very seriously because they affect our consumers. We have an extensive allergen management program which includes staff training, evaluating our ingredients and validating our cleaning procedures.

In order to avoid an allergic reaction to food, we know you must avoid the allergen. To do so, you count on the ingredient statements on food labels to be truthful and accurate. We want you to be able to trust the information on our labels. At Mars, our goal is to provide safe, high quality food products for our consumers. Therefore, we have developed strict rules about the labeling of allergens on our products.

Our allergen labeling policy consists of two parts:

I. Labeling of allergens that are part of the recipe:

  1) We will always declare the presence of any of the top allergens (peanuts, tree nuts, milk, egg, soy, wheat, fish and crustacean shellfish) whenever they are part of the recipe regardless of the source (e.g., flavors, spices, colors, other minor ingredients, etc.).*
  2) We label these allergens in commonly understood terms at least once within the ingredient listing (e.g., casein (milk)

II. Use of “May Contain <allergen>” labeling:

It is our company policy that if the protein from any one of the top eight allergens* were to be unintentionally transferred from one product/ingredient to another then we would clearly indicate this in a statement just below the ingredient declaration ("Allergy Information: May Contain <allergen>"). To be clear, we use the “May Contain <allergen>” statement when:

  1. We have used all reasonable means to eliminate the allergen cross contact; and
  2. We have documented proof that, despite our best cleaning efforts, allergen cross contact still exists.

Position of Allergen Advisory Labeling Statements:

The primary source of information for consumers about the allergen status of our products is the wrapper in which the product is sold. Our company guidelines state that when an allergen advisory statement is required it will:

• Appear below/adjacent to the ingredient declaration
• Not be obscured by the package (e.g., folds, label overlap, crimps)
• Be clearly legible

Always Read the Label

The label is the best source in determining what is in the product. The ingredient listing and allergen statement provide information on ingredients that may be of concern to you.

If you would like additional information we are pleased to provide a toll-free number on all of our product packages. You may also contact Consumer Care at 1 (800) 627-7852.

For general information about food allergies, please visit the website of the Food Allergy Research & Education (FARE):

* The top 8 allergenic foods responsible for greater than 90 % of the adverse reactions in the U.S. are: milk, eggs, fish (e.g., bass, flounder, cod), crustacean shellfish (e.g., crab, lobster, shrimp), tree nuts (e.g., almonds, walnuts, pecans), peanuts, wheat, and soybeans.
Source: FDA website