September 2, 2008
Mars Lends Sweet Support in Fight Against Breast Cancer with Susan G. Komen for the Cure® through its M&M’S® and DOVE® Chocolate Brands
HACKETTSTOWN, N.J. (September 2, 2008) --- Mars Snackfood US announced today that M&M’S® Brand Chocolate Candies and DOVE® Chocolate will offer consumers several delicious ways to “go pink” and support Susan G. Komen for the Cure® during Breast Cancer Awareness Month. From the popular pink M&M’S and MY M&M’S® special “Promise Blend” to new pink DOVE® Promises of Hope™ and MY Dove® Personal Promises of Hope™ as well as an all-pink M&M’S car in the NASCAR Sprint Cup Series in mid-October at Lowe’s Motor Speedway, Mars Snackfood US brands are helping to increase breast cancer awareness via multiple product offerings. Through the limited-edition chocolate candies, Mars Snackfood US will donate a minimum of one million dollars to aid Susan G. Komen for the Cure in their quest to save lives and end breast cancer forever.
“Breast cancer continues to touch all of our lives as our friends, family members and associates battle this disease,” said Michele Kessler, vice president, Mars Snackfood US. “At Mars Snackfood US, we are proud to support Susan G. Komen for the Cure in its efforts to empower survivors and activists and to aid research to find the cures. We feel it's important for us to do our part to go pink during Breast Cancer Awareness Month to commemorate Susan G. Komen for the Cure in the fight against this deadly disease.”Multiple Ways to ‘Go Pink’ With M&M’S®
M&M’S® brand products, merchandise and activities in support of the Susan G. Komen for the Cure include:
• MY M&M’S® will donate 10 percent of the sales of its “Promise Blend” to support the cause. The pink and white M&M’S® Milk Chocolate Candies, are pre-printed with the Susan G. Komen for the Cure "Running Ribbon" logo and a "for the CURE" message. Consumers also can create their own blend to send personal messages of support to friends, family and loved ones. The “Promise Blend” is available exclusively online at www.mms.com.
• Limited-edition dark- and light- pink M&M’S® Milk Chocolate and M&M’S® Peanut Milk Chocolate Candies will be sold nationwide in stores in September and October. Both varieties are available in 14-ounce and 21.3-ounce bags.
• M&M’S® Racing is lending its support on the NASCAR track by featuring a limited-edition paint scheme on the M&M’S No. 18 Toyota showcasing pink M&M’S® chocolate candies and the Susan G. Komen for the Cure logo. Current NASCAR Sprint Cup points leader Kyle Busch will hit the track in the specially-themed pink car during the Bank of America 500 race on October 11 at Lowe’s Motor Speedway in Charlotte, N.C.
DOVE® Chocolate Lends Its Commitment to the Cause
For the first time, Dove® Chocolate is joining the Mars Snackfood US portfolio of support for the Susan G. Komen for the Cure. Dove® Chocolate introduces the following products benefiting the cause:
• Available in both milk and dark chocolate, Promises of HopeTM are wrapped in pink foils that feature inspirational messages written by breast cancer survivors to provide hope to others battling against the disease. Both Promises of HopeTM varieties will be available in 9.5-ounce bags • My Dove® Chocolate allows consumers to take the DOVE® products one step further by creating their own Personal Promises of Hope™, available exclusively at www.mydovechocolate.com Through the support of M&M’S® brand products and now Dove® brand products, Mars Snackfood US has been committed to the cause since 2003, raising more than $4 million to help find the cures for breast cancer.
“Susan G. Komen for the Cure counts on our corporate partners to provide innovative ways for people to support the breast cancer movement," said Katrina McGhee, vice president of marketing, Susan G. Komen for the Cure. "With customized and limited-edition candies, pink ribbon merchandise and the NASCAR pink race car, M&M’S® Brand Chocolate Candies and Dove® Chocolate are giving people even more fun ways to go pink this October."Ordering MY M&M’S® Promise Blend
MY M&M’S® Promise Blend can be ordered online at www.mymms.com/sgk or by calling 888-696-6788 (MY M&M’S). They are available in either 7-ounce bags (minimum order: 3 bags) or 1.75-ounce gift favor bags tied with pink ribbons (minimum order: 20 bags), priced at $11.99 per bag and $3.99 per bag, respectively. It's a simple way to help create a world without breast cancer.Ordering My Dove® Personal Promises of Hope
Available exclusively online at www.mydovechocolate.com, My Dove® Chocolate provides the opportunity for made-to-order messages that are custom printed inside the foil wrappings of traditional silky smooth DOVE Chocolate® for a variety of special occasions. Beginning in early October, My Dove® Personal Promises of Hope™ will be available in all My Dove® products, including the Signature Gift Box featuring 20 pieces of chocolate and retailing for $39.99 and in a 50-count bag retailing for $59.99.About Mars Snackfood US:
Mars Snackfood US is the United States snack operations of Mars North America. With more than $7 billion in annual sales in the United States, Mars North America includes food, snack and pet care segments, which are a symbol of excellence for quality brands. Headquartered in Mount Olive, N.J., Mars North America employs more than 12,000 associates in the United States, with 54 facilities nationwide. Mars Snackfood US, headquartered in Hackettstown, N.J., includes some of the world’s favorite brands such as DOVE® Chocolate Brand, M&M’S® Brand, MILKY WAY® Brand, SKITTLES® Brand, SNICKERS® Brand, STARBURST® Brand, 3 MUSKETEERS® Brand, TWIX® Brand and more. Additional popular brands in the petcare and food segments for Mars North America include UNCLE BEN’S® Brand, PEDIGREE® Brand Food for Dogs, and WHISKAS® Brand Food for Cats. Please visit www.mars.com