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    Mars Cookies Notice

    In this notice you will find information on cookies, what we do with cookies, what cookies may be set when you visit a Mars website and how to reject or delete those cookies.

    What are cookies?

    "Cookies" are data files that a Web site sends to your computer while you are viewing the site. These data files include information that allows our site to remember important information that will make your use of the site more efficient and useful to you. Our sites use cookies for a variety of purposes. We use cookie technology and IP addresses to obtain non-personal information from online visitors, and also to provide registered visitors with the best possible personalized online experience.

    How do we use cookies?

    Visitors to our sites use different web browsers and different computers. To make your visits as easy as possible with the technology you use, we automatically keep track of the type of browser (e.g., Internet Explorer) and operating system (e.g., Windows, Apple) used by a visitor, and the domain name of the visitor's Internet service provider. We also track the total number of visitors to our site in an aggregate form to allow us to update and improve our site; personally identifiable information is not extracted in this process. This data tells us if more visitors prefer certain features or areas to others, which helps us keep our site fresh and interesting to the majority of our visitors. We also use cookies to help prevent children from entering certain areas or features intended only for adults or teens.

    How do we use cookies to personalize your experience at our sites?

    Cookie technology helps us deliver content tailored to a visitor’s interests, and allows us to make ordering products, entering and participating in sweepstakes and contests, and offering other functions at our site easier for our visitors. Sites that offer online shopping use cookies to remember and process the items in your shopping cart. Where permitted, we may associate personal information with a cookie file in such instances.



    Different types of cookies used by us


    Mandatory cookies 
    The following cookie are stricly necessary for My M&M’S to provide a normal eCommerce experience:
     COOKIE NAME  PURPOSE
     modal Stores whether the “cookie disclaimer” should display or not.
     optinanalytics Stores whether the user has opted in for analytics cookies or not.
     OPTOUTMULTI Stores the user’s privacy settings for use in the Privacy Manager.
     utag_main Required by Tealium to operate the Privacy Manager.
     _mzPc Base 64 encoded cookie. It holds current page context used for rendering html in client side code.
     _mzvr A lifetime cookie tracking a visitor's Id
     _mzvs Session based cookie containing the Id of a specific visit
     _mzvt A 30 minute expiring cookie containing the Id of a specific visit
     sb-sf-at-prod Holds lightweight profile info on the customer such as email and name
     sb-sf-at-prod-s Encrypted cookie holding session id, authorization info, and an expiration time (20 minutes from login)
     sb-sf-rt-prod Marked as httponly and secure. Contains a token to re-authenticate the session cookie when it expires.


    'Analytics' cookies 
    The information collected by these tools is used to understand user behavior as well as to enhance user experience


    'Marketing' cookies 
    The information collected by these tools is used to target and personalize marketing campaigns


    'Tealium' cookies 
    Tealium Cookies are used for visitor, session and timestamp information by default. They can also be used with the Persist extension to store persistent cookie information.


    Please be aware that restricting cookies may impact on the functionality of Mars websites.