skip to content
Free standard shipping on orders £59 and over
  1. up to 30% off Peanut products with code PEANUTMMS.
  2. Up to -20% with the code RED
  3. up to 30% off Peanut products with code PEANUTMMS.
  4. Up to -20% with the code RED
M&M'S Official Site - Personalized Chocolate Gifts
M&M'S Official Site - Personalized Chocolate Gifts
design your owndesign your ownmix your M&M’S Peanutmix your M&M’S Peanut
order status
order status
Contact Us
Contact Us
my account

where are you?

Please select your language and the country you are shipping to.

design your owndesign your ownmix your M&M’S Peanutmix your M&M’S Peanut
design your owndesign your ownmix your M&M’S Peanutmix your M&M’S Peanut

M&M'S History | M&M'S

how it all began

our history

Over our rich 100+ year history, there have been many new products, services, and segments. But one thing remains: we're still a family business at heart.

M&M Tube 1940s
sweet start

1940's

Forrest E. Mars, Sr., returns to the United States and establishes M&M' Limited in Newark, New Jersey. M&M'S Plain Chocolate Candies were introduced in 1941.

M&M in 1950s
seal of authenticity

1950's

M&M'S had become so popular by 1950 that an ingenious solution for consumers to distinguish the real M&M'S from inferior imitators was to stamp each candy with the now famous "m". The slogan "Look for the m on every piece" was created. M&M'S Peanut Chocolate Candies were introduced in 1954 and the color used to print the "m" on M&M'S Plain and Peanut Chocolate Candies was changed from black to white.

Starburst 1960s
a super star is born

1960's

M&M'S Fruit Chewies were launched and later developed into STARBURST

M&M Astronaut Suits
out of this world

1980's

Mars becomes the first candy in space when M&M'S Chocolate Candies are chosen by the first space shuttle astronauts to be included in their food supply. M&M'S Plain and Peanut Chocolate Candies become the "Official Snack Foods of the Olympic Games" in 1984. With brand harmonization in the 1980’s, M&M's Candies go global, expanding into Asia Pacific, Australia, Europe and Russia! M&M'S Peanut Butter Chocolate Candies were introduced in the U.S. in 1989.

Customer Shopping
more colors for everyone

1990's

M&M'S Colorworks offers consumers a kaleidoscope of 21 colored M&M'S Milk Chocolate Candies through selected specialty candy stores and via the internet at my M&M'S. Production of M&M'S Mini’s Milk Chocolate Candies begun in 1997. M&M'S Colorworks Peanut Candies were launched in 1998 at M&M'S world stores.

Red and Yellow Character
most valuable player

2000's

M&M'S Chocolate Candies became "The Official Candy of the New Millenium." MM is the Roman numeral for 2000. In 2002 the first ever global M&M'S Chocolate Candies Color Vote was held, voters’ choices were purple, aqua or pink; the winner was purple. Approximately 10 million ballots cast worldwide from every corner of the earth! In 2004 M&M'S Chocolate launches My M&M'S – the new online service allows consumers to design their own customized message on M&M'S Chocolate Candies. In 2008, the launch of "Faces" allows customers to upload personal images to their personalized candies.

our mission

what we mean, when we say for all funkind

M&M’S® helps people feel included by championing fun as a way to share our true selves and connect with others.

Learn more
us&you&we&everyone&best&unique&fun&joy&all&us&
open&sweet&share&color&life&belonging&inspo&favesopen