Question 1

Why is M&M’S® doing this Sweepstakes?

Accepted Answer

Building on its purpose to create a world where everyone feels they belong, M&M’S has released a Big Game ad and full campaign centered around a first-of-its-kind “M&M’S Almost Champions Ring of Comfort” that features real diamonds made in a specialized lab from comforting M&M’S peanut butter. The innovative ring upends the long-standing sports tradition that only the winning team walks away with a ring. While not everyone can have their own “M&M’S Almost Champions Ring of Comfort,” the brand will be delivering comfort to “almost champions” when they need it most. M&M’S has teamed up with clothing brand Champion**®** to release the limited-edition Champion Comfort Collection by M&M’S, available only for the fans of this year’s Big Game runner-up via a giveaway on MMS.com.

Question 2

What is included if I win the M&M’S Almost Champions Sweepstakes?

Accepted Answer

The collection features a two-piece hoodie and jogger set, made of luxuriously soft fleece. It features colorful M&M’S candies embroidered along the hood, chest and leg for ultimate style, and a front pocket perfect for a pack of comforting Peanut Butter M&M’S.

Question 3

How does the M&M’S Almost Champions sweepstakes work?

Accepted Answer

To enter for a chance to win your own limited-edition set, visit [mms.com](https://www.mms.com/en-us/super-bowl?utm_source=news_website&utm_medium=public_relations&utm_campaign=brand-super-bowl-earned-media&utm_content=superbowl) today through Sunday, February 11th at 9:25 p.m. ET to pledge your fandom and submit which team you’re rooting for on Sunday. If your team is the runner-up, you can still be a winner, receiving one of the limited-edition sets – along with packs of Peanut Butter M&M’S – to provide comfort when it’s needed most.

Question 4

How will I be notified if I win?

Accepted Answer

Winners will not be notified if they’ve won, but rather will receive their Champion Comfort Collection set no more than six weeks after the Big Game. Winners will only receive an email should any issues with delivery arise.

Question 5

How and when can I get a Champion Comfort Collection set?

Accepted Answer

The limited-edition hoodie and jogger set can only be obtained via a sweepstakes at [mms.com](https://www.mms.com/en-us/super-bowl?utm_source=news_website&utm_medium=public_relations&utm_campaign=brand-super-bowl-earned-media&utm_content=superbowl "mms.com") To enter to win a set, legal United States residents can pledge their fandom from Tuesday, February 6 at 12:00 a.m. ET through Sunday, February 11 at 9:25 p.m. ET and submit which team they’re rooting for in the Big Game. Following the Big Game, a select group of fans of the runner-up will be randomly selected as winners.

Question 6

Can I purchase my own Champion Comfort Collection by M&M’S apparel?

Accepted Answer

The Champion Comfort Collection by M&M’S will not be available for purchase. It can only be obtained via a sweepstakes at [mms.com](https://www.mms.com/en-us/super-bowl?utm_source=news_website&utm_medium=public_relations&utm_campaign=brand-super-bowl-earned-media&utm_content=superbowl).

Question 7

Why isn’t the Champion Comfort Collection by M&M’S available for purchase?

Accepted Answer

To stay true to M&M’s purpose of using the power of fun to create a world where everyone feels they belong, the Champion Comfort Collection by M&M’S is only available to fans of the Big Game runner-up, offering extra comfort and fun to those fans and “almost champions” when they need it most.

Question 8

If I pledged my fandom to the winning team, am I still eligible for the sweepstakes?

Accepted Answer

To stay true to M&M’s purpose of using the power of fun to create a world where everyone feels they belong, the Champion Comfort Collection by M&M’S is only available to “almost champions” – fans who pledged their support for the Big Game runner-up.

Question 9

When will I receive my Champion Comfort Collection set, if I win?

Accepted Answer

Winners of the Champion Comfort Collection sets will be shipped within six weeks of the Big Game.

Question 10

Why are you asking for my address?

Accepted Answer

Winners of the Champion Comfort Collection will receive their prize via the shipping address provided no more six weeks after the sweepstakes closes.

Question 11

Why are you asking for my email address?

Accepted Answer

Should any issues with delivery arise, we will reach out via email.

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M&M'S Almost Champions Sweepstakes FAQ | M&M'S

M&M’S® Almost Champions Sweepstakes FAQ

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