M&M'S has transformed comforting M&M'S peanut butter into diamonds to create the first-ever almost champions ring of comfort for Super Bowl runners up and in the process, we hope to provide comfort-infused inspiration to almost champions of all types as well.
ring of comfort
Featuring real diamonds made from
comforting M&M'S Peanut Butter.
Peanut butter is widely regarded as one of the world's most comforting foods on Earth. So we heated, purified and compressed some M&M'S Peanut Butter into actual diamonds, which we then fashioned into what we believe to be the world's most comforting, and stylish, ring for Almost Champions.
M&M'S Super Bowl Commercial Starring: Dan Marino, Terrell Owens, Bruce Smith, and Scarlett Johansson
Who needs the luck of a four-leaf clover when you have a ring with diamonds made of M&M'S Peanut Butter.
It's not only basic math. With this ring on your finger, finishing second will feel better than a win.
In tribute to runners-up everywhere, "Almost Champions" is written in diamonds made from M&M'S Peanut Butter. Orange proudly flashes the “We're #2” hand signal. And two circular orange rubies with gold “M's” represent the Peanut Butter M&M'S lentils.