M&M'S Chocolate Candies became "The Official Candy of the New Millenium." MM is the Roman numeral for 2000.
In 2002 the first ever global M&M'S Chocolate Candies Color Vote was held, voters’ choices were purple, aqua or pink; the winner was purple. Approximately 10 million ballots cast worldwide from every corner of the earth!
In 2004 M&M'S Chocolate launches My M&M'S – the new online service allows consumers to design their own customized message on M&M'S Chocolate Candies.
In 2008, the launch of "FACES" allows customers to upload personal images to their personalized candies.
M&M'S Character Ms. Brown debuts at the Super Bowl in 2012.
In 2017 M&M'S Caramel Candies were launched and M&M'S Candies arrived in India, 75 years after it began selling in the U.S.
M&M'S Flavor Vote winner in 2018 is Crunchy Mint, chosen over Crunchy Espresso and Crunchy Raspberry.